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massive placement of hearts ( preference ) under pictures of other users. People who like you care about who likes their photos and go to your site. Even if you don't like the answer, they will already see your product or offer. So half the work is already done - you noticed mass reconciliation in accounts. Psychology works - you subscribe to a user, he responds to you, as if you pay tribute to the courtesy Artificially growing subscribers have a significant drawback. It is not known which followers to inflate this way: it is quite possible that a significant portion of them will be automatically generated pages, that is, false. And you need real subscribers.
Read more about this in a special issue.